http://www.chadaga.com/2009/03/what-is-in-the-name/ Photography, Traveling, Sports, and Life Wed, 10 Feb 2010 17:36:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.chadaga.com/2009/03/what-is-in-the-name/comment-page-1/#comment-55 Swaroop C H - India, Technology, Lifehacking » Blog Archive » What’s in a name, indeed? Wed, 25 Mar 2009 15:28:56 +0000 http://www.chadaga.com/?p=166#comment-55 [...] has written an interesting post on whether the name of a brand matters which got me [...] [...] has written an interesting post on whether the name of a brand matters which got me [...]

]]> http://www.chadaga.com/2009/03/what-is-in-the-name/comment-page-1/#comment-56 Aatige Wed, 25 Mar 2009 02:49:56 +0000 http://www.chadaga.com/?p=166#comment-56 Well said! Nobody could have said it better. Guess the only thing about a name is that you don't want it "too localized" cause that can limit expansion. For example a company called ABC India will have a difficult time expanding to Europe. But for that any name is good like you said if the product meets consumer needs. I guess that is where driving both branding and advertising focusing on consumer needs rather than product or service features is so critical. Well said! Nobody could have said it better. Guess the only thing about a name is that you don’t want it “too localized” cause that can limit expansion. For example a company called ABC India will have a difficult time expanding to Europe. But for that any name is good like you said if the product meets consumer needs. I guess that is where driving both branding and advertising focusing on consumer needs rather than product or service features is so critical.

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